Category Archives: Book Design

Designing Francine River’s gift edition of A Lineage of Grace

Having the honor to re-design Francine River’s A Lineage of Grace as a gift edition was total joy, as I loved reading the fictionalized stories of the five women in the lineage of Christ. Francine makes them come to life as you enter into their culture, which is so unlike ours. Designing the cover was also like coming full circle for me, as I designed the original set of novellas.

 

In developing the new gift edition, the Tyndale House Publishers fiction committee decided to create a classic package for these novellas, since this story is historical fiction and will be around for generations to come.

While brainstorming the concept for the new cover, I made a word list, which included the following: connection, intertwining, rooted, faith, beauty, feminine, family tree, grace, and unlikely stories. I also thought a lot about the prophecy in Isaiah 11:1 “Out of the stump of David’s family will grow a shoot—yes, a new Branch bearing fruit from the old root.” I thought about how God chose to redeem these different women in such a powerful way, that changed all of history. I thought about how He meets us in our brokenness to build something strong and beautiful, for His glory.

I went back to those original novella covers and thought about the string I used to show their connection. The 5 knots represented the 5 women’s lives and how they became threaded together. The knot was a landmark of their spot in the lineage of Christ. It was their mark on the world.

I also did a ton of research, looking at old, vintage books and was so inspired by the intricacies and elegance of the foil stamping, as well as the simplicity of the typography.

In thinking through color, I wanted to use either red to represent the blood line of Jesus Christ or purple to represent His royalty. We ended up using purple, since Francine’s gift edition of Redeeming Love uses crimson red.

Then, I started sketching.

Since my sketches looked like a child’s drawing, I immediately turned to one of Tyndale’s in-house artists, Lindsey Bergsma, who is gifted at both hand lettering and illustration. I had her develop three concepts: the tree, a classic interwoven look, and a more contemporary hand lettered style.

In the end, we stuck with the tree, as we all loved the symbolism of the family tree that the women are a part of. As you can see, Lindsey’s final tree is different from where we started. Her first tree looked more fairy-tale-like, and since this is serious, historical fiction, we wanted the tree to have more substance, while remaining elegant. We moved Francine’s name out of the branches & placed them in the roots because Francine actually wanted less emphasis on her byline! {What New York Times best selling author wants her name smaller?!!! She is the real deal, people!} In the final art, there are 5 flowers in the branches, symbolizing the 5 women, which harkens back to the original novellas having the 5 knots on the cover. Both the branches and the roots are always intertwining, as I really wanted to emphasize how God wove the lives of the five women in the lineage of Christ in such a beautiful way.

Lindsey painstakingly and meticulously developed the art to be perfectly balanced and yet have movement and asymmetry to create an organic look. She created a grid and sketched (over & over) the roots and the branches, always being mindful where the lines would overlap. Then, she scanned in her sketches, cleaned them up in photoshop, and took the art into Illustrator where she re-drew the entire piece as vector art. Without her creativity, this cover would not be what it is today & I am so thankful for her!

I could not be happier with the final result, and I pray this book encourages other women, as it has encouraged me!

Grace & Peace,

Julie

He Holds My Hand + Scripture Art Giveaway!

Book design is one of my greatest passions in life, and I was privileged to create the packaging for Carol Kent’s latest devotional, He Holds My Hand,for Tyndale House Publishers. {I work there part time – such JOY!}

To be honest, it is one of my all time favorite designs.

He Holds My Hand is a 365-day devotional to strengthen your faith & encourage you daily – just in time for the new year! Today, I am giving away 1 copy along with a framed 5×7 piece of Scripture art. They will look so lovely on your bedside table!

To enter, go to my Facebook page and leave a comment under the photo of the book as to what Scripture God has been speaking to you through lately.

Winner will be announced 12/6/17 over on my Facebook page.

BONUS! I am also happy to say that I am offering for the rest of this week another BOGO FREE SALE:

Buy any 8×10 Scripture art & get 1 8×10 Scripture art FREE*. At checkout, in order notes, simply write in the name & color scheme of the art you would like. This sale ends 12/8/17. *This is good on Scripture Art ONLY.

 

Now, go enter that contest! I hope you win this book!

 

Grace & Peace,

Julie

Behind the Scenes on designing Beth Moore’s first novel

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YOU GUYS! I have some really fun news to share! I recently had the JOY of designing Beth Moore’s FIRST ever novel, The Undoing of Saint Silvanus, which will debut in September 2016.

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Here she is holding the book in her hot little hands. Follow this link to watch her heartfelt video in which she discusses the vision for the novel and how God has allowed it to come about.

 

I feel incredibly blessed, honored, humbled, and overjoyed to be able to be a part of this book that will touch your heart FOR SURE. And, honestly, I find it funny and simply fascinating how God works. You see, for me to be designing her book is a glimpse of life coming full circle.

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Back in 2007, I was first “introduced” to Beth through studying her Living Beyond Yourself : A study of the fruit of the Spirit, and it was this study that spurred me on and gave me the inspiration to create my very first piece of Scripture art for myself and my entire Bible study. The next year, Beth was speaking at Tyndale House Publishers, so I was able to go see her live {WOW! is all I can say . . . she is really that energetic in real life AND, she is the REAL DEAL . . . she LOVES Jesus with all of her heart}. I was not able to meet her, but brought the above art as a gift for her and my friend who designed So Long Insecurity was able to slip her the package. Then, a few hours later I received a phone call from BETH HERSELF telling me thanks for the gift and that I should cherish every moment of motherhood.

And now, I am designing her book!

Some frequently asked questions I immediately get:

• Have I met Beth? No, but I hope to someday so I can give her a big hug and thank her for her life changing ministry.

• Do I get to talk to Beth? No, the Acquisitions Director of Tyndale does that. Designers rarely talk directly to authors.

• What do you mean you “designed” her book? You took the photo? No, and this is really a conversation for an entire blog post someday, but to put it simply, a book cover starts as a blank page and it is the designer’s job to give visual “life” to the content of the book. It is my job to choose the typograhy, color scheme, and imagery that will give the book a specific look and feel to draw the readers into the story. More on that later!

Thanks so much for celebrating with me! I will keep you posted on the book release!

Grace & Peace,

Julie